CASE STUDIES Biscuitweb.com Web Designer Craig Edwards came to Passion Radio to raise the profile of Biscuitweb.com - a web-design business. With a unique £79 website offer, Passion Radio created a campaign based around our Peak-Rate advertising Package at £500+VAT a month.  The campaign added an online web banner to drive traffic to the website, and a weather sponsorship package which boosted the company's profile within the programming of the station. Finally, they included a DAB Text advert beamed directly to the display on DAB Digital Radios. "I was very pleased with the response from my campaign, it paid for itself within the first month", said Craig. "Many respondants to our campaign were initially attracted by the £79 offer but soon increased their spend with us after the first enquiry". STATS: Campaign Length: 13 weeks Campaign Options: Peak Airtime, Weather Sponsorship, Banner Advert, DAB Text Total Cost £2400+VAT National Homebuyers. Based in Burgess Hill, National Homebuyers guarantee to make an offer to buy your property, residential or commercial, regardless of its condition or location.  Marketing Director David Harber bought an awareness test campaign for 13 weeks:  "We received a strong enquiry rate from our initial trial and promptly rebooked". STATS: Campaign Length: 13 weeks Campaign Options Basic Airtime Campaign Cost:  £900+VAT     Back to advertising page

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